Annabelle is an award-winning project management and client services professional with over a decade’s industry expertise. She’s led numerous multi-channel, high-profile campaigns with celebrity talent, amassing millions of views worldwide. She ventured into freelancing after extensive experience with magazines, agencies and social publishers.
Annabelle played a pivotal role in co-founding LADbible Group's inaugural LGBTQ+ group and spearheaded their internal Life at LAD programme, enhancing company culture through initiatives such as guest speaker lectures, informative materials and charity fundraisers spanning mental health, LGBTQ+ issues, and Black History Month. She was then recruited by GAY TIMES to assist in the execution of their internal employee program, GT&Me. Annabelle is passionate about purpose-led campaigns and is an advocate for mental health and wellbeing in the workplace.
CLIENTS
Selected Brands: Google, LEGO x F1, Disney+, Hinge, Calvin Klein, Jean Paul Gaultier, Levi's, Depop, Converse, Escentric Molecules, Revolut, Monzo, Amazon Prime, Mars, PepsiCo, Channel 4, Greenpeace, Climate Emergency Collaboration Group, WRAP/Recycle Now, Activision, Ubisoft, EE, Penguin, Unilever, WG&S, The Machallan, Innocent, Uber Eats, Gorillas, DFT, DEFRA, Kia, Audi, Klarna
Publishers: GAY TIMES, Conde Nast, Vogue, GQ, Conde Nast Traveller, Spindle Magazine, LADbible, UNILAD, UNILAD Adventure, Tyla, GAMINGbible, SPORTbible
Agencies: The Digital Fairy, We Are Social, Vayner Media, T&Pm, Don’t Panic, FRUKT, Oliver, Lively, Cogent
AWARDS + NOMINATIONS
2023
European Video Awards: EE Hope United
Sponsorship Awards: Voltarol x Channel 4 (x2)
2022
Digiday Content Marketing Awards: Disney+
The Drum: Voltarol x Channel 4
Sponsorship Awards: Voltarol x Channel 4 (x2) & Nicorette (x2)
OTC Marketing: Voltarol x Channel 4
PRESS
The Drum // A behind the scenes look at Voltarol’s ‘More Than Movement’ campaign
Creative Salon // GSK’s Voltarol partners with C4 and GAY TIMES in 'More Than Movement' campaign
Campaign // EE partners with talkSPORT and GAY TIMES for Hope United campaign
Campaign // Is it a sign of weakness to reference competitors in your ads?